After 15 years of afternoon debauchery, big name deejays, bikini-clad ladies, and fun in the sun, Rehab Beach Club calls it quits. The pool party at the Hard Rock Hotel has one last long weekend hurrah this weekend – October 14 is the final party.
Rehab got its start back in 2004 while the resort converted its Baby’s nightclub into Body English and the idea of extending the party from night to day took hold. Over the years, the perhaps most famous pool party in Las Vegas attracted reality stars such as Kim Kardashian and Paris Hilton, actress Lindsay Lohan, singer Justin Bieber, rapper Puff Daddy, former NBA star Dennis Rodman, and even Shaquille O’Neal, the NBA star who’s opening a chicken restaurant across the street, who brought his alter ego DJ Diesel to the decks in August. At its height, the pool party even had Rehab: Party at the Hard Rock Hotel, a reality television docudrama on TruTV, from 2008 to 2010.
Virgin Group founder Richard Branson and an investment group that includes Bosworth Hospitality Partners and investment firm Juniper Capital bought out the resort on the east side of Las Vegas in April. Changes to the rock-n-roll-themed resort take place through the end of 2019, when the Virgin name takes over.