With a massive presence in New York, Las Vegas and Sydney and a penchant for curating luxury pop-up experiences at Ultra and the Electric Daisy Carnival, Tao Group has established itself as a major global brand. The group’s westward expansion continues when the group teams up once again with the Dream Hotel Group, with whom they already have a successful partnership in Manhattan. The new 178-room hotel Dream Hollywood is set to open its doors in February according to a spokesperson, on the corner of Selma and Cahuenga Boulevards.
The project will not only boast Tao and Beauty & Essex restaurants designed by The Rockwell Group, but also a rooftop lounge, grille and pool deck called The Highlight Room and a Los Angeles outpost of Tao Group’s white-hot Avenue Nightclub, all of which are slated to arrive in the first quarter of 2017. Hiring is already underway for all venues at taogroupla.com. This will without a doubt will be one of L.A.’s biggest openings of the year.